If you are an owner or manager of a restaurant or café, the way you buy restaurant equipment would reflect what image and atmosphere you want for your shop to have. But there are intangible elements that are quite decisive in defining the character of your restaurant, and music is one of them.Music is an essential part of your commercial activity, especially if you are running a restaurant, a tearoom, a café or casual dining place. It doesn’t just keep you and your staff from getting bored or sleepy. It essentially tells your customers what to expect from eating or drinking at your place.
If you want a fast rotation of seated persons, as in a fast food restaurant or casual coffee and donuts shop, you would mostly want young people in their teens or early twenties. You would attract them by playing the latest hits in pop music, or popular songs from recent years. You would normally be situated in a busy area of downtown, where these people would gather, shop, grab a drink, and eat lunch or dinner. It is not a rule, however. You might want to appeal to the more special tastes for underground rock, punk, funk or hip hop. It depends on what precise mood you want your restaurant to have. The volume at which you play these songs is also very important. If you want them to engage in serious talks while they eat, keeping the volume down at a reasonable level would be recommended.
If your restaurant, casual dining place, café or tearoom is for the whole family and situated near the suburbs or a busier area accessible from a residential area, you might like to play more soothing genres of music, though not too complex. Vintage pop songs mixed with jazz standards are almost always suitable; enjoyable for the elderly folks and not unattractive for the average younger generations. If the whole interior design or the menus of your shop as more regional or cultural values, you could play lighter bossa nova, soft guitar music with vocals, country music or even folk songs, depending on the mood you want to create.
If you restaurant is situated near offices and high streets and shopping avenues, you could play trendier versions of jazz standards. Classic jazz tunes are always very attractive but if your customers are aged from their twenties to forties, finding contemporary musicians who sing and play those tunes is always a good idea. For example, you could get the same songs sung by Rod Stewart, Harry Connick Jr., Laura Fygi or Michael Buble rather than Frank Sinatra, Dean Martin, Perry Como or Mel Torme, not that these are some of the greatest singers of jazz. If you think your customers would prefer it you could play classical music, especially if you are a good stereo system. If you sell cocktails and fingerfood, you could go for the more instrumental music like urban jazz, alternative jazz or even alternative rock. If you sell beer and good wholesome food, you could play some of the popular rock bands from almost any period. You could play electronics or alternative rock to stand out among similar shops.